The Brain Project is a public art exhibit designed to raise awareness about brain health and aging at Baycrest Hospital. Since it’s inception in 2015 The Brain Project has partnered with hundreds of artists to conceptualize and interpret their thoughts and ideas about brain health through art. We were tasked with creating awareness about this new initiative and rallied around the core thought of no brain should be blank.

The campaign acts as a metaphor of the degeneration of the brain that occurs over time once diagnosed with a form of dementia. With a defiantly hopeful tone, our story is told in reverse, championing the rally for #NoBlankBrains and striving for a cure for dementia and Alzheimer’s.