CADILLAC CT6 TEST DRIVE

To invite people to experience a vehicle that’s full of surprises, we created an invitation that was full of surprises, too. In partnership with Toronto executive chef Brandon Olsen (La Banane, CXBO), we created a unique way to invite people to test drive the Cadillac CT6. Each invitation was a handcrafted, one-of-a-kind chocolate egg containing a surprise inside: the key to a CT6 parked outside the recipient’s home. Once inside the vehicle, invitees were able to follow preprogrammed GPS directions to La Banane restaurant in downtown Toronto, where they enjoyed a complimentary dining experience courtesy of Cadillac Canada.