In a market dominated by online giants, we made Torontonians feel personally responsible for supporting small businesses.

 

By covering over 50 store windows on Roncesvalles Avenue with “For Lease” signs, the campaign viscerally demonstrated the impact of consumer choices. A provocative creative strategy that put Torontonians in a dystopian, yet possible, future. The powerful visual disrupted shopping habits, sparking community support and redefining local engagement.