Pizza Pizza is a trusted, long-standing, Canadian brand. Since its inception in 1967, the brand has continued to grow, but its relevancy with Canadians was starting to decrease. The brand wanted to, once again, establish more relevancy with Canadians. To do so, Pizza Pizza chose the holiday season, one of the brand’s largest calendar moments, to leave its mark.

 

This made the Magical Holiday program one of Pizza Pizza’s most successful and resulted in the highest brand engagement scores for the year. But most importantly attracted a new group of brand fans while becoming a part of the cultural conversation again. Not to mention a lot of pizzas were ordered and all the shirts sold out.