Since 1994, SLAM magazine has been the heartbeat of basketball culture. As it approached its 30th anniversary in 2024, we partnered with SLAM to honour the game and its community like never before. The result? 30 To Infinity, a 3-month long art show in the basketball mecca of the world, New York City. 30 artists. 30 reimagined SLAM covers. A true art-meets-hoops celebration that felt like a fast break into pop culture, complete with legends like Carmelo Anthony and Spike Lee adding pieces from the show to their collections.